The word appears twice in your quote here and many of us use it as catchall for non-pharmaceutical interventions, since masks effectively lock down a breathing face and capacity restrictions effectively lock you down to the non-restricted zones. I had noted the NPIs you listed were minimal and unobtrusive at the personal level, but the present context is declining cases and the undertone is reinforcement of the psychology of preparing for the worst. Few have ever argued for “draconian lockdown” per se. It's just the product of said psychology and rising cases. Moreover, calling something a false dilemma is more commonly a claim that both can be had at once than that there are alternatives such that neither need apply. Your context eventually resolves in the latter sense, but I think only superficially given points I've raised.